OUR FOUNDATIONS

paleonice is an independently owned and operated brand - selling exclusively through our online store.

Our brand began back in 2017, when our founder, Jushua, figured there had to be more to life than being perched up in an office for 8 hours a day. So, he chucked his $3,500 worth of savings into starting the brand. And that was that. Every product you touch is designed in-house by our creative team. We're proud to support our local community, employing some of the best talent this area has to offer.

OUR PURPOSE

Our purpose at paleonice is to bring an environment that fosters happy, healthy and motivated lifestyles. Our shop will be a home for anybody with any body, we want to spread body awareness and create a space where people can come and be authentically themselves. Our product is based around a surf culture, connecting people with nature to bring a calm and conscious lifestyle to meet unique products worldwide.

FOR A BETTER FUTURE

SMALL CHANGE CREATES A BIG IMPACT

We're a small team of like-minded, creative individuals. The average age of our employees is just 23 years old - there are no oldies sitting in suits pulling the strings here.

Just like you, we know that our planet is under threat. We entered an industry that is a massive contributor to the problem. As we've grown, our understanding and knowledge of the fashion industry has evolved - now more than ever, positive and ethical desicion-making must be at the forefront of everything we do.

One of the largest issues in the fashion industry is green-washing. We'll never sit around and tell you that we are a perfect brand, nor will we throw around the words sustainable and ethical lightly. Our commitment to you is to be a transparent brand that educates about the good, the bad and the why we make the decisions that we do.